An appropriate time horizon: Now vs. then
Clark E. Chastain
(Professor of accounting at the University of Michigan‐Flint and a former accountant for the U.S. Securities and Exchange Commission.)
69
Abstract
AN appropriate time span reflects a balance between near‐term and long‐term factors. Strong pressures are placed on organizations in our competitive society for quick results and, usually, near‐term results are overemphasized.
Citation
Chastain, C.E. (1982), "An appropriate time horizon: Now vs. then", Planning Review, Vol. 10 No. 2, pp. 24-28. https://doi.org/10.1108/eb053981
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited