Going public with strategy in annual reports

Abstract

Judging the increasing number of strategic statements appearing in company advertisements, stockholder meetings and annual reports, corporate executives now believe there is a clear connection between strategic management and company profitability. The extent to which corporations reported on strategic management in their 1980 annual reports, reflects the growing belief that it is to a company's advantage to formulate and publicize its corporate strategy. In addition, by examining these reports, one may draw a correlation between a company's size and rank and its reported strategy.

Citation

Gibson, L.N. and Murdick, R.G. (1982), "Going public with strategy in annual reports", Planning Review, Vol. 10 No. 1, pp. 18-19. https://doi.org/10.1108/eb053973