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Approaches to competitive analysis

Planning Review

ISSN: 0094-064X

Article publication date: 1 June 1981

163

Abstract

Much business success depends upon the actions and reactions of competition. Market position, freedom of pricing, and finally the bottom line return on investment all are determined by what competition does and how one reacts to what they do.

Citation

Smith, S. (1981), "Approaches to competitive analysis", Planning Review, Vol. 9 No. 6, pp. 14-18. https://doi.org/10.1108/eb053966

Publisher

:

MCB UP Ltd

Copyright © 1981, MCB UP Limited

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