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Analyzing changes in the external business environment

Planning Review

ISSN: 0094-064X

Article publication date: 1 April 1981

4322

Abstract

It has become fashionable nowadays for economists, planners, forecasters and corporate executives to warn their organizations that they must place their decisions within the context of the total environment. Many managers ask, “What is the external business environment?”, “How does one go about analyzing it?” This article addresses both of these questions.

Citation

Kefalas, A.G. (1981), "Analyzing changes in the external business environment", Planning Review, Vol. 9 No. 4, pp. 26-46. https://doi.org/10.1108/eb053956

Publisher

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MCB UP Ltd

Copyright © 1981, MCB UP Limited

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