The traveling planner south of the border

Abstract

In many U.S. firms, strategic planning has evolved from the buzz‐word phase to an integral part of the management process. How fares it elsewhere? And how do foreign executives, for whom English is at best a second tongue, grapple with our planning concepts and terminology? Here is one man's tentative answers to these questions for three south‐of‐the border countries.

Citation

Brown, J.K. (1981), "The traveling planner south of the border", Planning Review, Vol. 9 No. 3, pp. 18-24. https://doi.org/10.1108/eb053949