The who, what and why of zero‐base budgeting
J. Franklin Sharp
(Supervisor‐Corporate Planning for AT & T and adjunct full professor of finance at the Pace University Graduate School of Business)
386
Abstract
What's behind the great interest in zero‐base budgeting (ZBB)? Why has ZBB been adopted so quickly—often uncritically—by so many companies and governmental units?
Citation
Franklin Sharp, J. (1979), "The who, what and why of zero‐base budgeting", Planning Review, Vol. 7 No. 5, pp. 9-12. https://doi.org/10.1108/eb053887
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited