Forecasting — How to keep your head when all about you are losing theirs
Robert T. Eckenrode
(Executive Vice President and Chief Financial Officer of the American Stock Exchange responsible for market operations administration)
46
Abstract
The subject of forecasting has continued to be a pre‐occupation of planners, particularly as the apparent reliability of forecasts in recent years has declined. The author of this article suggests that better forecasts can be made if certain precautions are observed. Readers seeking more information on forecasting methods may wish to consult a Planning Review series by Chambers and Mullick (March 1975, July 1975, September 1975, and January 1976).
Citation
Eckenrode, R.T. (1979), "Forecasting — How to keep your head when all about you are losing theirs", Planning Review, Vol. 7 No. 2, pp. 23-26. https://doi.org/10.1108/eb053872
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited