Are you running a company or a cloister? (Twenty ways to get in touch with the world)

Abstract

Decide if you are running a company or a cloister. The American Management Associations estimated that 70% of a company's destiny is controlled by external affairs and 30% by internal efforts. Do these numbers strike you as plausible? If you choose to deceive yourself, you can avoid thinking about threats and opportunities. But is this wise?

Citation

Mendell, J.S. (1978), "Are you running a company or a cloister? (Twenty ways to get in touch with the world)", Planning Review, Vol. 6 No. 2, pp. 28-29. https://doi.org/10.1108/eb053839