Briefing line executives about strategic planning
Sylvia Thaler
(Supervisor in the Corporate Planning organization at Western Electric in New York.)
98
Abstract
How does a corporate planner respond when line executives show an interest in information concerning strategic planning? It is not necessary to employ a team of creative writers to “reinvent the wheel”; a judicious selection of recently published articles is an excellent way to familiarize executives with the problems, commitment, and terminology associated with planning.
Citation
Thaler, S. (1976), "Briefing line executives about strategic planning", Planning Review, Vol. 4 No. 5, pp. 30-31. https://doi.org/10.1108/eb053775
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited