Through direct personal contact we have identified over 2000 corporations in the United States, Canada, and Europe that are either using, developing, or planning to develop some form of corporate planning model. In 1974 we mailed questionnaires to 1881 of these corporations to ascertain (1) who is using corporate models, (2) why they are being used, (3) how they are being used, (4) what resources are required, (5) which techniques and structures are being employed, (6) what the costs and benefits are, (7) what enhancements are planned, and (8) what the future holds for corporate modeling. A total of 346 corporations responded to the survey—a response rate of 19 percent. No definitive statements can be made concerning the 1535 firms that did not respond, but one possibility is that they considered the completion of a 47‐question questionnaire to be an excessive demand on their available time.
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