A strategic framework for analyzing product development

Abstract

Product development has proven to be a fundamental tool of strategic planning for corporations recognized as leaders in their fields. These corporations are known for their ability to consistently create new and improved products and to market them successfully. Their product development efforts are geared to supporting long‐range corporate goals and business objectives and, as a result, they are able to commercialize proprietary products and processes needed to maintain a competitive advantage in the marketplace.

Citation

Canning, G. (1975), "A strategic framework for analyzing product development", Planning Review, Vol. 3 No. 6, pp. 23-25. https://doi.org/10.1108/eb053744