A possible cure for what's wrong with corporate planning
Roger B. Orloff
(Manager, Planning and Economic Analysis of Reed Paper Ltd. in Toronto.)
258
Abstract
Too many corporations doubt that they are getting their money's worth out of planning and too many planners don't feel appreciated. This article will focus on one major problem area in the planner's relationship to his company and one company's response to it.
Citation
Orloff, R.B. (1975), "A possible cure for what's wrong with corporate planning", Planning Review, Vol. 3 No. 6, pp. 9-11. https://doi.org/10.1108/eb053739
Publisher
:MCB UP Ltd
Copyright © 1975, MCB UP Limited