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A possible cure for what's wrong with corporate planning

Roger B. Orloff (Manager, Planning and Economic Analysis of Reed Paper Ltd. in Toronto.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 June 1975

258

Abstract

Too many corporations doubt that they are getting their money's worth out of planning and too many planners don't feel appreciated. This article will focus on one major problem area in the planner's relationship to his company and one company's response to it.

Citation

Orloff, R.B. (1975), "A possible cure for what's wrong with corporate planning", Planning Review, Vol. 3 No. 6, pp. 9-11. https://doi.org/10.1108/eb053739

Publisher

:

MCB UP Ltd

Copyright © 1975, MCB UP Limited

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