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CORPORATE VIDEO APPLICATIONS

William B. Werther (School of Business Administration, University of Miami, USA)

Leadership & Organization Development Journal

ISSN: 0143-7739

Article publication date: 1 April 1988

210

Abstract

Corporate use of video offers new solutions to many of the problems of corporate communication. It has become so sophisticated and can be used in so many ways that many large companies are using it extensively, especially firms with multi‐site operations and/or high staff turnover, such as McDonalds. It is predicted that its use on a large scale will be extended to smaller companies by the 1990s.

Keywords

Citation

Werther, W.B. (1988), "CORPORATE VIDEO APPLICATIONS", Leadership & Organization Development Journal, Vol. 9 No. 4, pp. 3-6. https://doi.org/10.1108/eb053637

Publisher

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MCB UP Ltd

Copyright © 1988, MCB UP Limited

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