CORPORATE VIDEO APPLICATIONS

Abstract

Corporate use of video offers new solutions to many of the problems of corporate communication. It has become so sophisticated and can be used in so many ways that many large companies are using it extensively, especially firms with multi‐site operations and/or high staff turnover, such as McDonalds. It is predicted that its use on a large scale will be extended to smaller companies by the 1990s.

Citation

Werther, W.B. (1988), "CORPORATE VIDEO APPLICATIONS", Leadership & Organization Development Journal, Vol. 9 No. 4, pp. 3-6. https://doi.org/10.1108/eb053637