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The evaluation of marketing information: some current practices and trends

Bernard Woods (Database Capitalisation Consultancy Ltd.)

Aslib Proceedings

ISSN: 0001-253X

Article publication date: 1 October 1992

86

Abstract

Evaluation is the judgement or determination of value. As value is, by definition, an emotive word it seems appropriate to begin by quoting the definitions of value that are used within the context of this paper.

Citation

Woods, B. (1992), "The evaluation of marketing information: some current practices and trends", Aslib Proceedings, Vol. 44 No. 10, pp. 361-364. https://doi.org/10.1108/eb051297

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited

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