Promoting the in‐house library

Abstract

This paper discusses the importance of marketing in an in‐house library and focuses in particular on the importance of continuing promotion. The paper suggests forms of promotion which may be appropriate. There are also suggestions for saving on the costs of promotion and on dealing with the problems caused by increased usage of the library/information service as a result of a successful promotion.

Citation

McCarthy, G. (1992), "Promoting the in‐house library", Aslib Proceedings, Vol. 44 No. 7/8, pp. 289-293. https://doi.org/10.1108/eb051288