We live in a consumer society. Most of us make significant, expensive purchases of consumer durables, with, I suspect, increasing frequency. It is interesting to consider the ways in which we go about making these purchases. Generally, there appear to be three different approaches. Some people simply go into town on a Saturday, drift around the shops and buy whatever appears most closely to meet their needs. Or more probably, buy the item which is recommended by the sales person they trust most. Others check through Which? and select the item which best meets their needs for the price they are prepared to pay. The third category, and I must confess to being part of this group, buy something on impulse and then, as they write out the cheque, feel a twinge of guilt because they had not checked in Which?.
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