There is no doubt that the availability of machine‐readable information products accessible by online means is posing a threat to the existence of printed information products. The reason is not that there is no longer a place for printed products, but that the shifting pattern of available products and usage is making it difficult to find the ‘right’ pricing structure. If the producer gets the pricing structure wrong, then the whole product—printed, machine‐readable or otherwise—is in jeopardy.
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