Electronic publishing: a market perspective

Abstract

We are at present inundated with a mass of documentation covering electronic publishing. Most of this covers with varying degrees of depth—and accuracy—the technology. What is becoming increasingly clear, however, is that technical factors alone will not determine the speed of take‐up of most electronic products. Already in many areas technology has outstripped our ability to find applications. Despite this, relatively little attention has been paid to other moderating factors such as economics, market forces and user attitudes. It is concern with these areas that has prompted this paper.

Citation

Gurnsey, J. (1983), "Electronic publishing: a market perspective", Aslib Proceedings, Vol. 35 No. 10, pp. 389-397. https://doi.org/10.1108/eb050903