TY  - JOUR
AB  - My invitation to contribute a paper owes something to the fact that I was one of the ‘founding fathers’ of market research in Great Britain. But things have moved a long way since, in 1947, the score of us who then constituted the whole of the industry got together to form the Market Research Society, and I am not entirely sure that all developments since then have been for the good.
VL  - 30
IS  - 9
SN  - 0001-253X
DO  - 10.1108/eb050646
UR  - https://doi.org/10.1108/eb050646
AU  - Henry Harry
PY  - 1978
Y1  - 1978/01/01
TI  - Some problems in the provision of market research information
T2  - Aslib Proceedings
PB  - MCB UP Ltd
SP  - 327
EP  - 336
Y2  - 2024/05/12
ER  -