The contribution of poor communication to innovative failure

Abstract

There now exists a considerable body of empirical evidence which indicates a positive relationship between good and efficient communication and successful industrial innovation. However, in spite of this, many firms still do not take communication seriously and hence fail to take positive steps to promote the flow of information, both throughout the organization and between the organization and its environment. On the contrary, even those firms which do possess established information departments tend to treat the information function as an ancillary operation. As a consequence, in times of economic stringency, the information department is among the first to feel the axe.

Citation

Rothwell, R. and Robertson, A.B. (1975), "The contribution of poor communication to innovative failure", Aslib Proceedings, Vol. 27 No. 10, pp. 393-400. https://doi.org/10.1108/eb050526