Public relations: the soft sell

Abstract

Within the framework of the subject ‘promoting industrial library and information systems’ it is logical to examine the role which public relations plays. Public relations may be described as a short term solution but it should also be part of a long term strategy.

Citation

Hoey, P.O. (1973), "Public relations: the soft sell", Aslib Proceedings, Vol. 25 No. 10, pp. 375-380. https://doi.org/10.1108/eb050426