INFORMATION IN MARKET RESEARCH
B.N.P. HUTCHESSON
(BP Chemicals Ltd)
49
Abstract
With the time available to me today I am forced to be selective, and I propose to interpret my title as applying strictly to market research on the products of the chemical industry.
Citation
HUTCHESSON, B.N.P. (1969), "INFORMATION IN MARKET RESEARCH", Aslib Proceedings, Vol. 21 No. 2, pp. 75-78. https://doi.org/10.1108/eb050189
Publisher
:MCB UP Ltd
Copyright © 1969, MCB UP Limited