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SOURCES OF INFORMATION ON MARKET RESEARCH USED BY INDUSTRIAL LIAISON CENTRES TO ASSIST SMALL FIRMS

R. LEES (Ministry of Technology)

Aslib Proceedings

ISSN: 0001-253X

Article publication date: 1 February 1969

31

Abstract

A discussion of the various sources on market research used by Industrial Liaison Officers cannot be considered in isolation from the philosophy and operation of the industrial liaison scheme. This paper can therefore be considered to be in two parts, firstly that concerning the scheme itself and secondly the use of the various sources of information by the ILOs.

Citation

LEES, R. (1969), "SOURCES OF INFORMATION ON MARKET RESEARCH USED BY INDUSTRIAL LIAISON CENTRES TO ASSIST SMALL FIRMS", Aslib Proceedings, Vol. 21 No. 2, pp. 64-70. https://doi.org/10.1108/eb050187

Publisher

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MCB UP Ltd

Copyright © 1969, MCB UP Limited

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