The INFORMATION REQUIREMENTS OF INDUSTRIAL MARKETING RESEARCH

Abstract

Marketing Research is probably most widely known to the public through the activities of attractive young ladies who stop you in the streets to ask a whole series of apparently disconnected questions. How many cars do you run? When did you last beat your wife? Can you tell margarine from butter, or Wilson from Heath?

Citation

MACLEAN, I. (1965), "The INFORMATION REQUIREMENTS OF INDUSTRIAL MARKETING RESEARCH", Aslib Proceedings, Vol. 17 No. 11, pp. 308-318. https://doi.org/10.1108/eb050039