SATISFYING A DEMAND OR CREATING A MARKET
H.R. HEAP
(Managing Editor, Engineering News)
72
Abstract
In approaching the subject of technical publications, it is important to stress that the business of publishing technical information should not be confused with journalism in the form of national or local press. The journalist writes primarily to entertain, whereas the technical publisher aims to inform his readers.
Citation
HEAP, H.R. (1962), "SATISFYING A DEMAND OR CREATING A MARKET", Aslib Proceedings, Vol. 14 No. 4, pp. 94-98. https://doi.org/10.1108/eb049864
Publisher
:MCB UP Ltd
Copyright © 1962, MCB UP Limited