From time to time before the Industrial Revolution a small number of influential patrons of the Arts exercised great influence on design. Such names as George IV, the Prince Consort, William Morris, Earl of Burlington, and Robert Adams covering the last two centuries spring to the mind. In the year 1944, while the second world war was still on, a movement was inaugurated by the Coalition Government to improve the standard of design generally, sponsored largely by the Government. It was recognized that the term ‘British Made’ alone was not enough to secure success in a highly competitive market where there is absolute necessity to develop and extend the export business. According to The Sunday Times of 26th June 1945, a simple questionnaire on the design factors affecting exports was addressed to thirty foreign Embassies and Legations in Britain. In addition, personal discussions took place with the attaches of seventeen countries. The answers of these experts were most interesting and illuminating.
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