Let me say at once that I do not like the term ‘information officer’. We are so snobbish today that we cannot bear to be ‘rankers’, and this means that, whatever our jobs, we must put the word ‘officer’ after them, as though that took us out of the common horde of ordinary people, paid to work for their living. Some thirty‐odd years ago, when I first took up publicity, we were all called advertising managers; then that did not seem big enough for us, so we christened ourselves publicity managers. Now, I understand, we are public relations officers, and before I die I expect to sign myself Lord High Director of Information for the Public.
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