Integrating bibliographic instruction into a marketing curriculum: A hands‐on workshop approach using interactive team‐teaching

Abstract

Although some institutions of higher learning seem to have difficulty acknowledging it, teaching should be the single most important part of their mission; it is a college or university's reason for being. Accordingly, the primary mission of an academic library should be to support the teaching mission of the university. For example, in three college libraries with successful bibliographic instruction (BI) programs, library directors viewed the teaching role of the library as central to the purpose of the library. Teaching support from the library, and interaction between the library staff and the university's teaching faculty and students, can come in a variety of ways, one of which is BI. Bibliographic instruction is an activity that bridges the gap between academicians and librarians. Although BI can be generic or integrated (subject‐specific), the latter seems to offer greater potential for close interaction between librarians and the teaching faculty. Course‐integrated BI has been described as bibliographic instruction designed as a part of course objectives, and viewed as essential to knowledge of the subject and successful completion of the course. This article describes a series of four unique workshops that meet this definition of course‐integrated bibliographic instruction.

Citation

Judd, V.C. and Tims, B.J. (1996), "Integrating bibliographic instruction into a marketing curriculum: A hands‐on workshop approach using interactive team‐teaching", Reference Services Review, Vol. 24 No. 1, pp. 21-56. https://doi.org/10.1108/eb049270