TY  - JOUR
AB  - In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.
VL  - 17
IS  - 1
SN  - 0090-7324
DO  - 10.1108/eb049046
UR  - https://doi.org/10.1108/eb049046
AU  - Gene Norman O.
PY  - 1989
Y1  - 1989/01/01
TI  - Marketing Library and Information Services: An Annotated Guide to Recent Trends and Developments
T2  - Reference Services Review
PB  - MCB UP Ltd
SP  - 43
EP  - 64
Y2  - 2024/04/16
ER  -