To read the full version of this content please select one of the options below:

Marketing Library and Information Services: An Annotated Guide to Recent Trends and Developments

O. Gene Norman (Head of the Reference Department at Indiana State University Library in Terre Haute, Indiana.)

Reference Services Review

ISSN: 0090-7324

Article publication date: 1 January 1989

389

Abstract

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.

Citation

Gene Norman, O. (1989), "Marketing Library and Information Services: An Annotated Guide to Recent Trends and Developments", Reference Services Review, Vol. 17 No. 1, pp. 43-64. https://doi.org/10.1108/eb049046

Publisher

:

MCB UP Ltd

Copyright © 1989, MCB UP Limited

Related articles