We encourage you to always indicate the source of your information on orders which you place as a result of an advertisement or other mention in RSR. The extra effort involved helps everyone concerned; certainly it helps the journal itself, which receives more in the way of financial support if it proves a good place to advertise, but it also helps each publisher or other organization because, by knowing where to most effectively place advertising, they thereby need to do less of it. In the end, however, libraries and librarians are the ultimate beneficiaries, insofar as periodicals are allowed to preserve lower subscription rates because of the amount of paid advertising they receive, and insofar as publishers and others are enabled to charge less for their products by knowing how and where to advertise them most economically. Recognition of your responsibility in this chain of communication is vitally important, for it directly affects the cost of goods and services which you pay for.
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