TY - JOUR AB - WORDS, the currency of human thought, are easily debased. Frequent repetition can empty them of serious meaning. Rightly used they can, with the brevity and directness of a road sign, provide the pith of a subject. Only when they are widely adopted and used as a label to stick on every package do they lose significance. VL - 16 IS - 5 SN - 0043-8022 DO - 10.1108/eb048219 UR - https://doi.org/10.1108/eb048219 PY - 1967 Y1 - 1967/01/01 TI - Work Study Volume 16 Issue 5 T2 - Work Study PB - MCB UP Ltd SP - 9 EP - 47 Y2 - 2024/04/25 ER -