THROUGHOUT the world today, there are millions of people living in misery and disease, and on the verge of starvation. The dominating feature of the next decade will be the assertion of all peoples in the newly‐developing countries of their claim to a greater share of the world's goods. There will be a revolution in people's expectations: they will wish to achieve the break‐through from their present stage of poverty during the span of this present generation. Most prominent statesmen in the richer countries recognise that this is the central problem facing mankind. The need now is for their wider public also to understand this and for the governments of these countries to take collective and timely action. Modern management in the broadest sense should take account of these new and very striking forces.
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