Small libraries can take advantage of alternative funding sources to address their automation needs and thus make available to their patrons the advantages of an “information rich” society. However, careful planning, research to identify receptive funding sources, and consistent, confident, knowledgeable communication of needs and objectives are requisite to the successful solicitation of funds. Burlingame, a university vice‐president who is responsible for fund‐raising at his institution, provides advice on the principles of successful fund‐raising. A sidebar discusses the Foundation Center.
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