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THE IMPACT OF THE TYPE OF STRATEGY ON ENVIRONMENTAL SCANNING ACTIVITIES IN THE BANKING INDUSTRY: AN INTERNATIONAL PERSPECTIVE

Abdalla Hagen
Semere Haile
Ahmad Maghrabi

International Journal of Commerce and Management

ISSN: 1056-9219

Publication date: 1 February 2003

Abstract

This study investigated the impact of the type of strategy on the type of environmental scanning activity of Egyptian CEOs at Egyptian banks. Results indicated that CEOs with a cost‐leadership strategy were involved in environmental scanning activities that provide information concerning threats. Their counterparts with a differentiation strategy were involved in environmental scanning activities that provide information concerning opportunities.

Citation

Hagen, A., Haile, S. and Maghrabi, A. (2003), "THE IMPACT OF THE TYPE OF STRATEGY ON ENVIRONMENTAL SCANNING ACTIVITIES IN THE BANKING INDUSTRY: AN INTERNATIONAL PERSPECTIVE", International Journal of Commerce and Management, Vol. 13 No. 2, pp. 122-143. https://doi.org/10.1108/eb047469

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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