MARKETING THE AMERICAS: A VISION FOR A NEW WORLD UNION

Abstract

The contiguous Americas offer a conceptual image of a unified and major economic marketplace. A campaign to solidify this image should be developed and implemented to improve political relations and the balance of power between and among the nations involved. Not campaigning for a united marketplace of the Americas risks fractionalization of economic power in smaller markets. The cultures are no more diverse than those in the other two global market areas—Asia and Europe—and the languages less so. Additionally, certain confederations and associations already exist to help structurally unify the Americas as a single marketplace.

Citation

Tilson, D.J. and Newsom, D. (2001), "MARKETING THE AMERICAS: A VISION FOR A NEW WORLD UNION", International Journal of Commerce and Management, Vol. 11 No. 1, pp. 34-53. https://doi.org/10.1108/eb047414