TY  - JOUR
AB  - The purpose of this conceptual study is to offer an assessment and evaluation of the literature in the field of international marketing negotiations and to propose a descriptive organizing framework which could serve as a basis to integrate and evaluate the existing empirical and conceptual work. The premise of the model is that certain cultural value orientations will be reflected in the characteristics of individuals and in those of their respective companies. Cultural value orientations will, thus, indirectly affect the process of negotiation and the outcomes of the dyadic interaction.
VL  - 9
IS  - 3/4
SN  - 1056-9219
DO  - 10.1108/eb047390
UR  - https://doi.org/10.1108/eb047390
AU  - Vida Irena
PY  - 1999
Y1  - 1999/01/01
TI  - CULTURAL VALUE ORIENTATIONS AND BUYER‐SELLER INTERACTION: AN ORGANIZING FRAMEWORK
T2  - International Journal of Commerce and Management
PB  - MCB UP Ltd
SP  - 66
EP  - 77
Y2  - 2021/01/19
ER  -