GLOBAL EXPANSION: A SPECIALTY RETAILER'S LIVED EXPERIENCE

Abstract

A qualitative description of the retail manager's decision to consider global expansion is offered. A case study of a specialty store operation provides a rich idiographic description of this phenomenon and illustrates a thematic structure inherent in the retailers' lived‐experience of global expansion. Three themes, time, doing, and differences are presented as mutually related aspects of the retailers' experience. These themes are also discussed in a holistic context consisting of three higher‐level emergent themes: constraint/freedom, adaptability/changeability, and creativity/innovativeness. The applicability of this retail manager's experience to other similar contexts is discussed.

Citation

Simpson, E.M. and Thorpe, D.I. (1997), "GLOBAL EXPANSION: A SPECIALTY RETAILER'S LIVED EXPERIENCE", International Journal of Commerce and Management, Vol. 7 No. 1, pp. 11-28. https://doi.org/10.1108/eb047341