TY - JOUR AB - Can we do business with strangers? A major handicap to any promotion is ignorance of the market and its members. In order to understand Latin Americans, says Albert Hirschman, we must first understand how Latin Americans understand each other. We see the “facts” one way, but their perception of these same facts is often very different. This is my purpose in reporting on Peru's attitude and internal discussions on international trade. Why Peru? A U S. State Department official told me that they consider Peru as a sort of bell wether in South America. Abraham Lowenthal of the Inter‐American Dialog says Peru has an international significance greater than would be expected, considering the size of its economy, and E. V. K. Fitzgerald of Cambridge says the Peruvian experience is significant in judgimg prospects in South America. VL - 6 IS - 1/2 SN - 1056-9219 DO - 10.1108/eb047332 UR - https://doi.org/10.1108/eb047332 AU - Champion Margaret Y. PY - 1996 Y1 - 1996/01/01 TI - TO MARKET, TO MARKET? THE POLITICS OF TRADE IN PERU T2 - International Journal of Commerce and Management PB - MCB UP Ltd SP - 110 EP - 133 Y2 - 2024/04/25 ER -