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TO MARKET, TO MARKET? THE POLITICS OF TRADE IN PERU

International Journal of Commerce and Management

ISSN: 1056-9219

Article publication date: 1 January 1996

115

Abstract

Can we do business with strangers? A major handicap to any promotion is ignorance of the market and its members. In order to understand Latin Americans, says Albert Hirschman, we must first understand how Latin Americans understand each other. We see the “facts” one way, but their perception of these same facts is often very different. This is my purpose in reporting on Peru's attitude and internal discussions on international trade. Why Peru? A U S. State Department official told me that they consider Peru as a sort of bell wether in South America. Abraham Lowenthal of the Inter‐American Dialog says Peru has an international significance greater than would be expected, considering the size of its economy, and E. V. K. Fitzgerald of Cambridge says the Peruvian experience is significant in judgimg prospects in South America.

Citation

Champion, M.Y. (1996), "TO MARKET, TO MARKET? THE POLITICS OF TRADE IN PERU", International Journal of Commerce and Management, Vol. 6 No. 1/2, pp. 110-133. https://doi.org/10.1108/eb047332

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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