DIFFERENCES IN TRADE SHOW BEHAVIOR BETWEEN NORTH AMERICAN‐FOCUSED FIRMS AND WORLDWIDE‐ORIENTED FIRMS
International Journal of Commerce and Management
ISSN: 1056-9219
Article publication date: 1 January 1996
Abstract
Trade Shows are a major portion of the marketing mix in the industrial marketplace, second only to personal selling and aboveadvertising. Thisessay summaries pervious research and indicates validation of certain signigicant findings of earlier research with a current study.
Citation
Herbig, P., Palumbo, F. and O'Hara, B. (1996), "DIFFERENCES IN TRADE SHOW BEHAVIOR BETWEEN NORTH AMERICAN‐FOCUSED FIRMS AND WORLDWIDE‐ORIENTED FIRMS", International Journal of Commerce and Management, Vol. 6 No. 1/2, pp. 97-109. https://doi.org/10.1108/eb047331
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited