Communicating culture: a reinforcement process model

Enrique Claver (Department of Business Management, University of Alicante, Spain.)
Juan Llopis (Department of Business Management, University of Alicante, Spain.)
José L. Gascó (Department of Business Management, University of Alicante, Spain.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Publication date: 1 April 1998


In this article, after laying the conceptual foundations of communication and corporate culture, we revise the disagreement on whether their role in their mutual relationship is a minor or a fundamental one. Then, we define “communication in corporate culture”, as the foundation of the communication‐culture system. Building on this idea, we suggest a model for organizational reinforcement. Finally, we define the basic patterns in order to strengthen and reinforce the proposed cycle.



Claver, E., Llopis, J. and Gascó, J. (1998), "Communicating culture: a reinforcement process model", Corporate Communications: An International Journal, Vol. 3 No. 4, pp. 142-149.

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Copyright © 1998, MCB UP Limited

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