In this article, after laying the conceptual foundations of communication and corporate culture, we revise the disagreement on whether their role in their mutual relationship is a minor or a fundamental one. Then, we define “communication in corporate culture”, as the foundation of the communication‐culture system. Building on this idea, we suggest a model for organizational reinforcement. Finally, we define the basic patterns in order to strengthen and reinforce the proposed cycle.
Claver, E., Llopis, J. and Gascó, J. (1998), "Communicating culture: a reinforcement process model", Corporate Communications: An International Journal, Vol. 3 No. 4, pp. 142-149. https://doi.org/10.1108/eb046565Download as .RIS
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