Communication practice as corporate business performance: an empirical approach

Brian Harrop (Human Resource Directorate at South Manchester University Hospital NHS Trust.)
Richard J. Varey (BNFL Corporate Communications Unit, The Management School, University of Salford.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Publication date: 1 April 1998

Abstract

An eclectic view of organisational performance is presented and the ability of mass media to influence it is addressed. A number of cases are considered in the light of this including Northampton Healthcare NHS Trust and the American Electric Power system. Comments are presented in relation to a number of organisations including General Motors, The Inland Revenue and Shell UK. Concludes that communication is a core competence activity in performance management.

Keywords

Citation

Harrop, B. and Varey, R. (1998), "Communication practice as corporate business performance: an empirical approach", Corporate Communications: An International Journal, Vol. 3 No. 4, pp. 123-128. https://doi.org/10.1108/eb046563

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.