Mission statements as corporate communications: the consequences of social constructionism
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 March 1998
Abstract
An agenda for a social constructionist perspective on corporate communication. It seeks to do so by focusing on the mission statement as an aspect of corporate communications. Previously unpublished research on mission statement design and use in the UK is used as a basis for an analysis of the theoretical assumptions which are often presupposed in corporate communications. It is suggested that these assumptions represent one (cognitivist) model of communication meaning‐making. The alternative model of socially constituted meaning‐making is developed in the context of mission statement use. Some further, more general suggestions are made concerning the implications of social constructionism for corporate communications.
Keywords
Citation
Hackley, C. (1998), "Mission statements as corporate communications: the consequences of social constructionism", Corporate Communications: An International Journal, Vol. 3 No. 3, pp. 92-98. https://doi.org/10.1108/eb046557
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited