Multiple senders and receivers: a business communication model

Abstract

Implicit in the traditional model of communication is the assumption that an individual or organization sends a single message to one receiver, or class of receivers. However, in practice there are often multiple senders, targeted receivers and even messages. This paper proposes expanding the traditional model of communication to include these additional facets and thus make the model more representative of business communication.

Citation

Waller, D.S. and Polonsky, M.J. (1998), "Multiple senders and receivers: a business communication model", Corporate Communications: An International Journal, Vol. 3 No. 3, pp. 83-91. https://doi.org/10.1108/eb046556