A communication improvement initiative: the case of Merseyside Police

Abstract

Offers an account of communication improvement in a UK public service organisation, as part of a strategic review and re‐organisation for improved service delivery, and, with communication identified as a strategic issue during a corporate strategy development exercise, shows how a task force was initiated to drive forward some essential improvements. Discusses ways of managing the inherited approach and the development of a more responsive approach, and details an internal market orientation model which was developed and piloted. Lists benefits secured from the application of the model during a period of strategic change and describes further developments, including the implementation of standards of communication and board briefing systems. Compares the traditional employee communication and internal market orientation approaches.

Citation

Varey, R. and McGilvray, S. (1998), "A communication improvement initiative: the case of Merseyside Police", Corporate Communications: An International Journal, Vol. 3 No. 2, pp. 70-76. https://doi.org/10.1108/eb046555