Preannouncements: their role in reputation management

Abstract

A preannouncement is a formal, deliberate, publicly‐issued communication given before an actual event. Preannouncements are an increasingly applied concept of communication whereby a company shares information with an audience or group some weeks, months, or years before its formal introduction. It offers the media information such as financial information regarding prospective mergers, acquisitions or earnings reports. This article looks at who is inclined to preannounce, when it seems appropriate to do it, and to provide recommendations for preannouncement activities.

Citation

Herbig, P. and O'Hara, B. (1998), "Preannouncements: their role in reputation management", Corporate Communications: An International Journal, Vol. 3 No. 1, pp. 18-22. https://doi.org/10.1108/eb046549