A picture of corporate communications management in the UK

Abstract

A postal survey of directors and managers of corporate communications, communications, public relations, human resource management and marketing was con‐ducted among over 1,000 UK organizations, resulting in the views of over 200 directors and managers being captured and reported. The survey was conducted by members of a UK university research unit which focuses or the development of the emerging field of corporate communications management and the survey was spon‐sored by the UK Chapter of the International Association of Business Communicators. Collates and interprets the data generated in order to explicate a snap‐shot view of the structure, operation, and evolution of the embryonic management field of corporate communications. Researchers recognized that many practitioners are working ahead of any major developments in significant underpinning principles of theory. The needs and possibili‐ties for future development of the field were to be exam‐ined from the results of the study.

Citation

Varey, R.J. (1997), "A picture of corporate communications management in the UK", Corporate Communications: An International Journal, Vol. 2 No. 2, pp. 59-69. https://doi.org/10.1108/eb046535