Was public relations a prelude to corporate communications?

Abstract

Concerns questions such as that posed by the title in respect of the development of corporate communications in its triumvirate form of management communication, organizational communication, and marketing communication as identified by Van Riel (1995). Posits that the major theoretical foundations for corporate communications can be drawn directly from public relations. Terminologies must be firmly anchored in a well understood framework, recognized by both practitioners and academics and based on five crucial research questions.

Citation

Kitchen, P.J. (1997), "Was public relations a prelude to corporate communications?", Corporate Communications: An International Journal, Vol. 2 No. 1, pp. 22-30. https://doi.org/10.1108/eb046531